Change your thinking about video

54 amazing video statistics covering from Mobile Commerce to SEO.

Videos in universal search results have a click through rate than their plain text counterparts

Professional video is the perfect addition to your digital marketing strategy. Video is the ideal medium for telling your company story in a way that is modern and engaging. Now you can tap into the power of video to expand your digital footprint.

Each day, 3.4 billion searches are completed—eMarketer 


Video drives search results

Video increases the chance of a front-page Google result by 53x—Forrester


Video results appear in over 63% of blended (aka universal) search results on Google —Search Metrics


Videos in universal search results have a 41% higher click through rate than their plain text counterparts—ReelSEO 


Video increases engagement

182 million viewers watched 39 billion videos in March 2013—comScore

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US online population has watched a YouTube video-comScore 85%

Watch one video per week 65%

People prefer watching video over reading text—Forbes 70%

People remember from a video compared to 22% with written content—Wharton Business 50%

Landing pages with professional video generate 70%more engagement and response rates—Search EngineWatch 70%

Video in email marketing has been shows to increase email click-through rates by over 96%—Flimp 96%

Video drives sales

60% of consumers will watch product videos when they find them—Website Magazine 

52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube—Website Magazine

Three out of five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes—Marketing Charts 

52% of consumers feel watching a product video makes them more confident in their purchase-Internet Retailer

Retail sites with video content increase conversion by 46%—Treepodia 

Video adds conversion

Visitors who view product videos are 85% more likely to buy than visitors who do not—Internet Retailer

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors—comScore

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video—comScore

Video and social media

A video is 3x more likely to be shared on Twitter than any other type of content —Adobe

YouTube is used by 77% of business for sharing content online — 77%

75% of all videos shared are shared on Facebook—Adobe 75%

Video has a viral reach of 77% on Facebook—Adobe 77%
Video has a social engagement of 66% of Facebook users—Adobe 66%

Mobile video is growing

Mobile video users consume mobile video throughout the entire day, every day of the week—Business2Community

10% of video starts are on mobile devices—comScore 10%
92% of mobile users share videos with others (sharing with social networks or actually on their own device were the main sharing methods)—Business2Community 92%

66% of respondents spend more than one hour per week watching mobile video—Business2Community 66%

63% of usage happens at home, often alongside a second screen (usually TV)—Business2Community 63%

55% of videos are watched via mobile apps, and 41% via the mobile web—Business2Community 55%

33% of mobile phone users share video weekly, 16% share it daily.—Business2Community 33%

Funny, short videos were most likely to be shared (66%) followed by music videos (52%)—Business2Community 66%

60% of mobile video views are on iOS devices (30% iPhone, 24% iPad, 6% iPod)—MarketingProfs 60%

Mobile commerce is growing

Mobile and tablet shoppers are 3x times as likely to view a video as laptop or desktop users—Forbes

Mobile commerce will reach $119 billion by 2015—MobiThin

28% of smartphone owners will watch videos on their phones in an average month—Experian

Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device—Ecommerce Times

Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device—Ecommerce Times

During a three-month period, 49% of smartphone owners watched at least one product video—Ecommerce Times

The most popular use for mobile action codes, such as QR and bar codes is linking to mobile video: 40% of codes link to video content, including product demos—MediaPost

Businesses are implementing online video

Online video provides up to a 90% conversion rate—Flimp

70% of B2B business are using video as a marketing tactic —Marketing Profs

61% of business people watch videos to learn how to use a product or service—IDG

58% of business people watch videos to find information on products they wish to buy—IDG

After watching a video 46% of business people visited a vendor website or contacted a vendor for more info—IDG

42% of business people who watched a video purchased a product—IDG

61% of businesses say online video is the top converter for sales—Adobe Digital Report

Business spending on video will reach $8.3 billion by 2015—Interactive Media Strategies

Videos produced for business purposes will grow in excess of 50 percent annually through at least 2015—Interactive Media Strategies

SMB spending on digital media will grow to $16.6 billion by 2015—BIA/Kelsey

29 percent of executive-level retailers stated online video will be where they spend the majority of their budget in 2013—eTail survey

Nearly 87% of US brand and agency marketers polled in January 2012 said they created videos for content marketing—Outbrain

29% of B2C marketing professionals worldwide believe video content is the most effective social media marketing tactic—eMarketer

Online video production will account for more than one-third of advertising spending within the next five years—Borrell Associates

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blog integration—Social Media Examiner

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